Manifesto · 2026
A generational task.An answer that starts today.
The demographic shift is set. In the coming decades, a meaningfully larger share of Europe’s population will need care than the sector can deliver today. We build the tools that will carry the care of the next decades. Step by step. Product by product. Together with those who carry responsibility every day, in residences or at home.
What we believe
- 01
Care will be the key discipline of the coming decades.
Few societal tasks become as immediate as caring for an ageing population. It touches every family, every community, every employer. Whoever builds tools for it today builds infrastructure for an entire century.
- 02
Technology in care must not dehumanise.
We trust technology with much, but not with everything. It should relieve caregivers and bring families closer, not reduce residents to data points. Anti-surveillance, anti-buzzword, anti-clinical language. Dignity as default, not as feature.
- 03
Residents belong in the foreground. Tech in the background.
The most valuable software is the one you don’t notice. The best hardware doesn’t stand out. We build products that disappear into the everyday, so the person and their day become visible again.
Where we’re heading
One of Europe’s leading players in care tech.
In the long run, DUP positions itself as a 360-degree provider for the care world: from residence to home, from software to hardware, from wearable to platform. We start where we can deliver today and build the full ecosystem step by step.
In the residence
Senior Vibe is live. Senior Digital Entertainment joins as the activation unit.
At home
Guardian Ring quietly companions. Peace of Mind adds camera, voice and one-button video.
Where we are right now
Step by step. Product by product.
- Live in active use
Senior Vibe App
Live in active use across senior residences. The first homes are already working with it daily.
- In development
Guardian Ring
A discreet wearable with continuous vital and movement monitoring. The family app is being built in parallel.
- In development
Peace of Mind
Smart safety for the home: camera, sound detection and one-button video. Designed to work alongside the ring.
- In development
Senior Digital Entertainment
A mobile activation unit for residences, from video calls to guided content.
Why now
Three developments that shape our work.
A generation gets older.
Over the next two decades a meaningfully larger share of the population in DACH and many EU markets will need care. The question is not if, but how we deal with it.
Caregivers become scarcer.
The shortage of caregivers is the structural reality behind every provider strategy. Tools that give caregivers time back are not efficiency gimmicks, they are preconditions for residences to keep working.
Families want to age at home.
The vast majority of seniors want to stay in their own homes as long as possible. For that to work, technology has to offer safety without entering the daily routine.
The team behind it
Care, business, digital. One shared answer.
Dovydas Giedraitis brings 17 years of operational experience in the care sector, from his own residence to the Slauga24.lt platform. Pascal Lücht comes from finance and thinks in business models. Felix Ziebell brings eight years of product development in the digital economy, with a focus on agile teams and AI integration. Three backgrounds that complement each other precisely.
Looking for allies
If you see it this way too,write to us.
We are looking for residences willing to pilot. Partners who think the decade with us. Caregivers willing to build alongside. And families that show us how care tech actually fits into the day.